AdIQ, LLC ("AdIQ," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, sign up for our services, or otherwise interact with us.
This policy applies to all information collected through our website at adiq.com, our client portal at plugins.adiq.com, and any related services, sales, marketing, or events. By using our services, you consent to the practices described in this policy.
Information We Collect
We collect several types of information from and about users of our services, including information by which you may be personally identified and information about your business.
Information You Provide Directly
| Category | Examples | When Collected |
|---|---|---|
| Identity Data | First name, last name, job title, business owner status | Account signup, onboarding forms |
| Contact Data | Email address, phone number, mailing address | Signup, contact forms, checkout |
| Business Data | Business name, address, website URL, industry, service areas, Google Business Profile URL, social media accounts | Onboarding questionnaire |
| Financial Data | Credit/debit card number (tokenized), billing address, transaction history | Checkout, subscription billing |
| Communications | Support tickets, chat transcripts, email correspondence, call recordings (where disclosed) | Customer support interactions |
| Marketing Preferences | Email opt-in status, communication preferences, referral source | Signup, email preference center |
Information Collected Automatically
When you visit our website or use our client portal, we automatically collect certain technical and usage information:
- Device & Technical Data: IP address, browser type and version, operating system, device type, screen resolution, and time zone.
- Usage Data: Pages visited, links clicked, time spent on pages, referring URLs, and navigation paths through our website and client portal.
- Location Data: General geographic location derived from your IP address (city/region level). We do not collect precise GPS location.
- Session Data: Login timestamps, session duration, actions taken within the client portal, and feature usage patterns.
Information from Third Parties
We may receive information about you from third-party sources, including:
- Google & Meta: Advertising performance data, audience insights, and platform analytics associated with your campaigns.
- Authorize.net: Transaction confirmations and payment status updates (never raw card data).
- Business Data Providers: Publicly available business directory information used to verify or supplement your business profile.
- Referral Partners: Contact information provided by affiliates or referral partners, subject to those partners' own privacy notices.
How We Use Your Information
We use the personal information we collect for the following purposes, based on the applicable legal basis where required:
Service Delivery
- Provision, management, and optimization of your subscribed digital marketing services;
- Creation and maintenance of your client dashboard and campaign reporting;
- Execution of advertising campaigns on your behalf across Google, Meta, and other platforms;
- Website development, hosting, and ongoing maintenance;
- Review request campaigns and reputation management activities;
- Operation of CID call tracking and AI Receptionist services.
Billing & Account Management
- Processing subscription payments and issuing invoices and receipts;
- Managing free trial commencement and conversion to paid billing;
- Handling refund requests, disputes, and account adjustments;
- Communicating about subscription renewals, expiration notices, and payment failures.
Communications
- Sending onboarding materials, campaign performance reports, and platform updates;
- Responding to support inquiries and service requests;
- Sending marketing emails about new services, features, and promotions (with opt-out available);
- Providing account notifications and security alerts.
Service Improvement & Analytics
- Analyzing usage patterns to improve platform features and user experience;
- Conducting internal research and development on service effectiveness;
- Generating aggregated, de-identified benchmarks and industry insights;
- Monitoring and improving service performance and reliability.
Legal Compliance & Safety
- Complying with applicable laws, regulations, and legal processes;
- Enforcing our Terms of Service and other agreements;
- Detecting, preventing, and investigating fraud, abuse, or unauthorized access;
- Protecting the rights, property, and safety of AdIQ, our clients, and the public.
We do not use your personal information to make automated decisions that would have a significant legal or similarly significant effect on you without human review.
Information Sharing & Disclosure
We do not sell your personal information. We do not sell, rent, or trade your personal data to third parties for their own marketing purposes.
We may share your information with the following categories of recipients:
Service Providers & Sub-Processors
We share data with trusted vendors who help us deliver services. All service providers are bound by confidentiality agreements and are prohibited from using your data for any purpose other than performing services on our behalf:
Advertising Platforms
To run campaigns on your behalf, we share your business information (name, address, phone, website, campaign objectives) with Google Ads and Meta Ads platforms. This data is subject to Google's and Meta's respective privacy policies, which govern their use of such information.
Legal Requirements
We may disclose your information when required by law, subpoena, or other legal process, or when we believe in good faith that disclosure is necessary to: (a) comply with applicable laws or regulations; (b) protect the rights, property, or safety of AdIQ, our clients, or the public; or (c) enforce our Terms of Service.
Business Transfers
If AdIQ is involved in a merger, acquisition, financing, reorganization, or sale of all or a portion of its assets, your personal information may be transferred as part of that transaction. We will provide notice before your personal information is transferred and becomes subject to a different privacy policy.
With Your Consent
We may share your information with third parties when you have given us explicit consent to do so, such as when participating in a co-marketing program or case study.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
| Data Type | Retention Period | Rationale |
|---|---|---|
| Account & contact data | Duration of subscription + 3 years | Account management, legal disputes |
| Transaction & billing records | 7 years from transaction date | Tax compliance, financial regulations |
| Campaign performance data | Duration of subscription + 2 years | Reporting, performance benchmarking |
| Support communications | 3 years from last interaction | Quality assurance, dispute resolution |
| Website usage / analytics data | 26 months (GA4 default) | Analytics and platform improvement |
| Call recordings | 90 days (default), extendable by client request | Quality review, dispute resolution |
When data is no longer necessary for the purposes described, we will securely delete or anonymize it. Anonymized or aggregated data (which cannot identify you) may be retained indefinitely for analytics and business intelligence purposes.
Your Privacy Rights
Depending on your location, you may have certain rights regarding your personal information. We honor these rights regardless of where you are located.
California Residents — CCPA Rights
Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), California residents have the following rights:
EEA, UK & Swiss Residents — GDPR Rights
If you are located in the European Economic Area, United Kingdom, or Switzerland, you have additional rights under the General Data Protection Regulation (GDPR) and applicable national law:
- Right of Access: Obtain a copy of the personal data we hold about you and information about how we process it.
- Right to Rectification: Request correction of inaccurate or incomplete personal data.
- Right to Erasure ("Right to Be Forgotten"): Request deletion of your personal data where there is no compelling reason for its continued processing.
- Right to Restrict Processing: Request that we restrict processing of your personal data in certain circumstances.
- Right to Data Portability: Receive your personal data in a structured, commonly used, machine-readable format and transmit it to another controller where technically feasible.
- Right to Object: Object to processing of your personal data where we rely on legitimate interests as the legal basis, including for direct marketing purposes.
- Rights Related to Automated Decision-Making: Not be subject to solely automated decisions that produce legal or significant effects, and to request human review of such decisions.
- Right to Withdraw Consent: Where processing is based on consent, withdraw your consent at any time without affecting the lawfulness of processing prior to withdrawal.
Our legal bases for processing personal data include: performance of a contract (delivering subscribed services), legitimate interests (improving services, preventing fraud), legal obligation (tax and compliance requirements), and consent (marketing communications).
Exercising Your Rights
To exercise any of the rights described above, please submit a verifiable request by:
- Emailing privacy@adiq.com with "Privacy Request" in the subject line;
- Calling us at 1-888-484-ADIQ (2347);
- Logging into your client portal and submitting a request through the Account Settings section.
We will verify your identity before processing requests. We aim to respond to all requests within 45 days. If we require additional time, we will notify you within the initial 45-day period. If you are a GDPR data subject and believe your request has not been satisfied, you have the right to lodge a complaint with your local supervisory authority.
Cookies & Tracking Technologies
We use cookies and similar tracking technologies on our website and client portal to enhance functionality, analyze usage, and deliver relevant advertising. Here is a breakdown of what we use:
Essential Cookies
These cookies are required for the website and client portal to function. They include session authentication cookies, security tokens, and preferences. These cannot be disabled without impairing core functionality.
Analytics Cookies
Google Analytics 4 (GA4) — We use GA4 to understand how visitors interact with our website. GA4 collects data on pages visited, session duration, traffic sources, and user behavior. This data is used in aggregate and is subject to Google's Privacy Policy. IP addresses are anonymized.
Advertising & Remarketing Pixels
- Google Ads Conversion Tracking — Records conversions (signups, checkout completions) attributed to Google Ads campaigns.
- Meta Pixel (Facebook/Instagram) — Tracks visitor behavior for ad attribution and lookalike audience creation.
- Google Tag Manager — A container that manages the deployment of our analytics and advertising scripts.
Session & Functional Cookies
Used within the AdIQ client portal to maintain your login session, remember display preferences, and improve portal performance. These expire at the end of your browser session or within 30 days.
Managing Cookies
You can control cookies through your browser settings. Most browsers allow you to refuse new cookies, disable existing cookies, or be notified when cookies are set. Note that disabling certain cookies may affect your ability to use features of our website or client portal.
To opt out of Google Analytics tracking, install the Google Analytics Opt-out Browser Add-on. To opt out of interest-based advertising by companies that participate in the Digital Advertising Alliance, visit optout.aboutads.info.
Data Security
We take data security seriously and implement industry-standard technical and organizational measures to protect your personal information from unauthorized access, use, alteration, or disclosure.
Technical Safeguards
- SSL/TLS Encryption: All data transmitted between your browser and our servers is encrypted using TLS 1.2 or higher.
- Payment Security: We do not store full credit card numbers on our servers. All payment information is tokenized and processed exclusively through Authorize.net, which is certified to PCI DSS Level 1 — the highest level of payment security certification.
- Access Controls: Access to client data is restricted to AdIQ employees and contractors who need it to perform their job functions. All access is logged and audited.
- Infrastructure: Our platform is hosted on AWS with encrypted databases, automated security patching, and regular vulnerability assessments.
Organizational Safeguards
- Regular employee training on data privacy and security best practices;
- Background checks for employees with access to client data;
- Data processing agreements with all third-party service providers;
- Incident response procedures for detecting, reporting, and responding to data breaches.
Data Breach Notification
In the event of a data breach that affects your personal information, we will notify you without undue delay and in accordance with applicable law. Where legally required (e.g., under GDPR's 72-hour notification rule), we will also notify the relevant supervisory authorities.
While we implement robust security measures, no method of transmission over the internet or electronic storage is 100% secure. We encourage you to use a strong, unique password for your AdIQ account and to enable two-factor authentication where available.
International Data Transfers
AdIQ is headquartered in the United States. If you are accessing our services from outside the United States, your personal information may be transferred to, stored, and processed in the United States or other countries where our service providers operate.
When we transfer personal data originating from the EEA, UK, or Switzerland to countries not recognized as providing an adequate level of protection, we ensure appropriate safeguards are in place, including:
- Standard Contractual Clauses (SCCs) approved by the European Commission;
- The EU-U.S. Data Privacy Framework where applicable;
- Binding corporate rules or other legally approved transfer mechanisms.
By using AdIQ's services, you consent to the transfer of your personal information to the United States and other jurisdictions as described in this section, subject to the safeguards outlined above.
Children's Privacy
AdIQ's services are intended solely for use by individuals who are 13 years of age or older. Our services are designed for business owners and marketing professionals and are not directed to children under the age of 13.
We do not knowingly collect personal information from children under 13. If you believe that we have inadvertently collected personal information from a child under 13, please contact us immediately at privacy@adiq.com and we will take prompt steps to delete such information.
If you are located in California and are between 13 and 16 years of age, you have the right to opt in to (rather than opt out of) the sharing of your personal information for cross-context behavioral advertising purposes. If you have questions about this right, please contact us.
Third-Party Links & Integrations
Our website and client portal may contain links to third-party websites, integrations, or tools, including Google Business Profile, Meta Business Manager, Yelp, and other platforms we access on your behalf.
We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party services you use or that are used in connection with your AdIQ services. Our Privacy Policy applies only to information we collect directly.
When AdIQ accesses third-party platforms on your behalf (e.g., managing your Google Ads account), we act as your agent. The data generated on those platforms (e.g., campaign performance data) is subject to both that platform's terms and your agreement with AdIQ.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:
- Update the "Last updated" date at the top of this policy;
- Send an email notification to the address associated with your AdIQ account; and
- Where required by law, obtain your consent before the changes take effect.
We encourage you to review this Privacy Policy periodically. Your continued use of AdIQ's services after the effective date of any updated Privacy Policy constitutes your acceptance of the changes.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our Privacy team:
- Privacy Email: privacy@adiq.com
- General Support: support@adiq.com
- Phone: 1-888-484-ADIQ (2347)
- Mailing Address: AdIQ, LLC — Privacy Department, Florida, United States
We aim to respond to all privacy-related inquiries within 10 business days. For verifiable consumer requests under CCPA or GDPR, please include your full name, the email address associated with your AdIQ account, and a clear description of your request to help us process it efficiently.
If you are a resident of the European Economic Area and believe your data protection rights have not been adequately addressed, you have the right to lodge a complaint with your local data protection supervisory authority. A list of EU supervisory authorities is available at edpb.europa.eu.